Stax is a burger joint in Guam that emphasizes their love of food, music, and culture.

With over 11K followers on their Instagram handle, they utilize social media to help market themselves by focusing on aesthetic and engaging content.

I was commissioned by Stax to animate their iconic mascot and composite the animation into a video for a post that promoted their new food packaging. Their script logo was also animated and placed specifically to draw the viewer’s attention towards the focal point.

These animations were intended to be subtle yet effective, and in result was one of the most engaged posts on Stax’s Instagram with over 13K views and 650 likes.